Sounds like the store you preordered from is trying to pass the buck somewhat. Sony never has forced a bundle on new systems. They may put a game in with the system later on like they did with Gran Turismo 3 and the PS2 but they never say "you can get the system only if you buy these games too".
I can't see the "no cable included" bit being true either. At the very least they would include composite cables like they did in North America and other areas where the system has already launched.
Quick summary- that place is feeding you a bunch of bull and i would consider getting your money back and ordering elsewhere.