I like it. It was going to happen sooner or later. I believe it was more a move on piracy from $ony than anything. So far.....so good. However, given a little time, somebody always finds a way. As for my opinion on blu-ray format? Rugular DVD's have just about run thier course. As more time goes by, there is more and more demand for more space. CD's went to DVD...DVD to DVD-DL from that to Blu-Ray. I dont think the consumer hasnt yet grasped the concept yet due to its price on media, players, burners and such. As it gains popularity, the price will go down and it will become as popular and used as regular DVD's thanks to $ony's move to put it in thier next gen console. Looking ahead, i'm sure that 10 years from now (maybe less) there will be yet another format that will out perform blu-ray. <<shrug>> Who knows...