Sony Computer Entertainment Japan and the East Japan Rail Company have announced a deal that will provide Sony PSP rentals to passengers riding in first-class "Green Car" seats on Hayate trains. The offer begins October 1 and ends March 31, 2007. To be eligible for the campaign, customers must purchase a travel package through View, JR East's official travel agency.

Sony Japan sees this campaign as an opportunity to market the PSP to a wider range of age groups. The comfy Green Car seats are often thrown in to sweeten travel packages, meaning they are used by vacationing families and senior citizens traveling in the off-season, not just professionals riding on expense accounts. The rental package consists of the PSP, headphones with in-line remote, and software titles selected by Sony Japan.

GameSpot