The Parent teachers Association and the Entertainment Software Ratings Board have got together to launch a campaign to educate people about the ratings of video games. This will be done through brochures distributed to 26,000 PTA's across the US as well as an extensive web campaign.
Anna Weselak, national president of the PTA, says "Every parent knows how popular video games are these days, but perhaps not as many are familiar with the tools that can help them select games that are appropriate for their children. Just as with all media, we urge parents to be as involved and informed as they can. The ESRB ratings are informational and help parents to make sensible video game choices for their families."
This is the sort of thing that could help parents understand the ratings- maybe then we'd have less news about outraged parents who bought their 12-year-old son the latest Grand Theft Auto not knowing what it was about.