Retail chain HMV and game publisher Sega are working together to give a bit of a bonus to those heading to Oxford Street for their PS3.

As part of an agreement with Sega the first 150 people to purchase their PlayStation 3 at HMV's Oxford Street location will also get a free copy of Virtua Tennis 3.

Some slight changes were made regarding when the store will open. While 50 of their key locations will be doing a midnight launch as originally reported the Oxford Street location will not be open until 7:30 AM Friday morning on the 23rd. This was in part due to concerns from the local police over the safety of shoppers.

A spokesperson also added, "Previously, we've held very successful midnight events for the Wii and World of Warcraft: The Burning Crusade. We felt that unless we could do a midnight launch as spectacular as those, we'd rather not do it at all."